media marketing and purchase intentions, and that is in line with before investigation by Search engine marketing and Park (2018) that suggests brand name
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We selected 502 students for this review utilizing convenience strategies and snowball sampling. This research finds that when promotional initiatives Use a limited influence on enrolment intention, manufacturer consciousness drastically influences both model have faith in and enrolment intention. On top of that, BA significantly influences EI, both equally immediately and indirectly, by BT as a mediator. In addition, the impact of promotions, kind of faculties, and other exogenous variables is negligible. The review endorses that IHE directors and marketing administrators improve the quality and carry out prolonged-phrase, detailed, and sustainable marketing combine methods and also other marketing blend parts.
Viral marketing on Fb can strengthen brand name picture and benefit, causing an increased intention to purchase for shoppers
The effects of social media marketing on purchase intention: The mediating role of brand trust and image
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